Representation of class and status in Cranford

The mise-en-scene in this clip reveals a contrast between rich and poor people. We can see this from early on in the clip, Harry and his family are all wearing dark scruffy clothes, this shows that the family are of a lesser class as their clothes are scruffy and also their house looks more like a shed. It has no lighting and decoration on the wall; this shows that the family has very little money. We also see that the present that Harry is given are a pair of old boots, before this his wasn’t wearing shoes, again showing that they have little money and they are of a lower class as he wears no shoes. In contrast to Harry and his family we see Mr. Carter who is a richer man. We can see this from the clothes he wears, he is wearing expensive boots which shows that he is of a higher class than harry and his family as he can afford expensive boots while they can only just afford a pair of old boots. Mr. Carter also wears smarter clothes showing he has a high status, he also walks around with a cane; this suggests that he is a high class person. Mr. Carter’s also has a nice office showing that he has a lot of money, in the office there is a lot of objects with writing on, this indicates that he is an educated man, and from before when Harry’s dad said that ‘learning isn’t for everyone’, Harry and his family are not, this again shows that Mr. Carter is of a higher class and status than Harry and his family.  The lady of the manor is another person who is a contrast to Harry; she is dressed in an extravagant, expensive looking dress, this shows that she is of higher class as she is well presented while Harry is dressed in scruffy dark clothes.

The sound in the clip also shows a contrast between the rich and the poor. When we first see Harry there is some music, which is non-diegetic sound, the music is quite heavy and kind of depressing, this relates to the life in which Harry lives. Also the squeaking door shows that his family are quite poor as it seems as it is an old run down house. The way in which his dad speaks also indicates that the family are of a lower class, he says ‘appy birthday arry’, he doesn’t use the correct pronunciation showing that he is a lower class. When Harry is in the greenhouse it is different to what we have heard before, it is more of a higher pitch tone, this could indicate to us that the owners of the green house have a higher status as it is a higher pitch than when we see Harry’s family. The audience are then introduced to the heavy sound of footsteps; this suggests that the person is of higher status than Harry. When Harry is in Mr. Carter’s office, Mr. Carter talks down to him in a quite patronising way, this indicates that he has a higher status than Harry. Then when Harry becomes giddy Mr. Carter stops talking and there is some emotional music, which indicates that Mr. Carter feels sorry for Harry. Another contrast to Harry and his family is the lady of the manor and the women in the carriages; these are well spoken and use correct pronunciation, this along with the sound of the horses indicates that these people are quite wealthy and of a better class than Harry and his family.

In this clip the camera shows the audience the differences between the classes of people. We first see Harry and the camera follows him, this shows the audience that he going to be an important character in the clip. The camera also shows that Harry has less status than most people in the clip; it shows this by the low angle shots looking up at everybody, apart from his mum where the shot looks down onto her, this indicates that he does more than her to help out. The wealth of the family is shown when the camera focuses on the boots, which Harry got for a present, it does this to show that Harry is grateful for the boots. When he is in the greenhouse the camera again focuses on the grapes, this indicates that he wants them but he restrains himself which shows that he is accustomed to accept disappointment. The camera then focuses on a character’s boots; this is juxtaposition with Harry’s boots as Mr. Carters are more expensive and newer. Another way that the camera shows that Mr. Carter is a higher class is the two shot of them together, from this shot we can see that there is a clear difference in the clothing between the two of them. The camera also uses a high angle shot to show that Mr. Carter has more status than Harry. The juxtaposition of Harry’s house and the manor is shown through master shots, when we see the lady of the manor she is on the steps making her higher up this shows that she has more status than all of the labourers below her.

Continuity editing is used throughout the clip to create a sense of realism for the audience. Point of view shots and eye line matches are used in this clip to show the different statuses between the characters. A lot of the shots are from of Harry or what he is looking at; this shows the class and status that he has compared to everyone else in the clip. This relates to the cutting between the shack, greenhouse and the manor activities as it shows how the class of the characters are closely connected to the locations where they live or work. Shot reverse shot is also used in the conversation between him and his father, it is used to show the audience his father’s harsh reaction about Harry wanting to learn, it also shows how happy Harry is to receive the old boots for a present. This illustrates the class that Harry is as he is happy to receive some old battered boots as a present.

What significance does the continuing development of digital media technology have for media institutions and audiences?

The development of digital technology includes the development of new technology, such as cameras and viral marketing. It is changing day by day which will improve the quality of films and also the way they are marketed and distributed. Although these new technologies are only available to the companies that have a big enough budget to include them in their films. For example big six companies such as Universal are able to take advantage of the technologies such as 3D as films as they have the money to invest in them and as they are a big company, they have the ability to make a profit. An example of this is Prometheus which was distributed by 20^th Century Fox who are one of the big six; the film contains approximately 1,300 digital shots, and several different effects studios including Moving Picture Company. The film was successful as the special features made the film better and more interesting for the audience.

Whereas a contrast to this would be the film Attack the Block which is a British film distributed by Optimum Releasing, this film didn’t have as big a budget as Prometheus, to get their aliens they had two men dressed in gorilla-like suits, and 100 effect shots were used to get the aliens looking better, this is 1,200 shots less than Prometheus. Smaller film companies such as Optimum releasing and Working Title do not have the same kind of money as the bigger studios have, this is why they don’t release as many films with special effects such as 3D films. Working Title has only released one film in 3D as they don’t have the money to use a lot of special features regularly.

The growth of digital media technology has now produced Blu-ray DVDs, this is a new type of disc that has caused original DVDs to have been recreated in high definition to sell more copies of them, the same thing has happened with 3D, many older films have been re-made in 3D to create a new experience and a chance for the company to get more money. These modified films and DVDs have been marketed to the public and they have gone out and re-purchased their favourite films as they now look better, this adds to the profit of the company.

Another way digital media technology has affected audiences is the way films are now marketed, the use of the internet has caused film sales to increase. Viral promotion of films has been taken to another level, now because social networking sites such as Facebook are so widely used it is easier for companies to advertise the film through word of mouth. Sites like this can be used for the company to promote their film by producing specific pages, accounts and groups just for the film, also especially with Facebook if somebody ‘likes’ the film on Facebook this will pop up to their friends and generating a kind of viral word of mouth about the film. On sites such as this videos, interviews, images etc can be posted on there for people to look at, so that the company can entice the audience. An example is The Inbetweeners Movie Facebook page set up by Film4.

Audiences benefit from the development of digital media technology as they can have the experience of watching films in better quality that include better features, it also means that some of their favourite films can be re-lived in better quality, this makes the audience happier. It is also much easier for the audience to be aware of films now as well. This is a selling point as the audience want to go and see the best quality film with the best special features such as 3D, and this will continue to grow into the future as everybody will want to witness the best special features in films. Although the growth of digital media technology may not benefit the smaller film companies as they will be less likely to afford the high price of the latest special features and will therefore release films that are may be not as good quality as films released by the big companies. This can create a kind of divide between the companies with the ones that can afford the features and those who can’t; it may then mean that smaller companies find it hard to make as much money on films.

Representation of age in Monarch of the Glen

 From the establishing of monarch of glen we can see that most of the characters in the clip seem to be old, they all where the same kind of dark winter clothes, it shows that they are a little out dated. You can see that they seem to be on a farm of some sort, so the clothes and people match that kind of stereotype.

The taller more middle aged guy seems that he is the ‘boss’ of the group. We can see this as he starts to tell the younger people what to do, this backs up the point that he is the boss of the group. When he tells the people what to do they immediately do it which again tells us that that he is the boss or a father figure. We see later on in the clip that he is again the father figure, when the young girl crashes the car he immediately runs over to her and asks if she is okay, he then steps in front of her to protect her like a father would if it was his child. There is a mid-shot of them all standing together with him in front of them; he is also higher up showing that he has more authority and power than the others in the group, he straight the way takes charge of the situation showing that he is the leader and has the most power. Towards the end when he is telling Amy off over the shoulder shots are used, from this we can see that he is higher up than Amy showing he has more power and authority as he is older.

The young girl in the clip is different to the rest of people in the clip, for one she is younger than the rest of them, but also the clothes that she is wearing are different to the others in the clip. Her clothes are brighter as she is wearing a white top and jeans, this makes her stand out in the clip as she is different to everyone else. We can again see that she is an important character as when we first see her the camera is focused on her, an over the shoulder shot is used to show the guy looking at her and again she is the centre piece of the shot showing that she is an important character. Again when she first gets into the car the camera pans round to a close up of her, but again she is the main focus. When Amy crashes the car all the people come round her and step in front of her, this shows that she is younger and not as dominant as the others have to fight the battle for her. The camera shows them all standing together and she is the furthest back and also the smallest, showing us that she is younger and more vulnerable. The camera backs this up as it shows the guy and then tilts down to look at Amy emphasising that she is younger and of less authority. When Amy is getting told off by Paul towards the end of the clip over the shoulder shots are used to see the expressions of both of the characters, from the shots we can see that Paul is looking down on Amy showing that she has less power than him as she is younger. She then storms off shouting ‘I hate you’ like a little child would, this shows us that she is in fact younger than everybody else as she is more childish.

Another character in the clip that represents age is Amy’s head teacher, Mr. Green, he is again dressed different to everybody else in the as he is wearing smarter clothes, this shows us that he has a higher paid job than the others. From the clothing we can tell that he is an older character, this is because although he is dressed smarter the clothes are quite dull and bland, the kind of colours you would stereotypically see on an older person. When the teacher first sees who has crashed into him he raises his voice and sound quite patronising, but when Paul comes over he softens the tone of his voice and is much quieter, this shows that he is more patronising to younger people as he is older, but not so much with adults. When he and Paul are talking in his kind of office he sounds quite stuck up as he is rude in a way to Paul, this shows that he feels that he can take charge as he is the older person.

                                                                                                                      

Universal Studios

-          Universal Studios makes up 12.2% of the US/Canadian market share

-          Universal Studios is an American motion picture studio

-          It is owned by Comcast

-          It is one of the six major movie studios

-          It is one of the longest lived motion picture studios to be placed outside of Hollywood

-          NBCUniversal is Universal studios’ parent company

-          It was founded in 1912 by Carl Laemmle, Mark Dintenfass, Charles Baumann, Adam Kessel, Pat Powers, William Swanson, David Horsley, and Jules Brulatour

-          It is the third oldest movie studio in the world that is still in continuous product, and it is the oldest one in USA

-          Universal studios’ headquarters are in Universal City, California

-          It has distribution and corporate offices in New York

-          It is a member of the Motion Picture Association of America (MPAA)

-          Universal Studios owns a sizable collection of TV shows through NBCUniversal Television Distribution

-          Selected clips and footage shot by Universal can be bought from the NBCUniversal archives

-          Universal is acquired rights to several prominent filmmakers’ works originally released by other studios through its subsidiaries through the years

-          Universal owned the rights to ‘Oswald the Lucky Rabbit’ character, which enjoyed a successful theatrical run. This eventually led to the creation of Mickey Mouse by Disney.

-          In the early 1950’s Universal set up a distribution company in France, and then in the late 1960’s it set up a production company in Paris

-          Universal studios have several resorts set up around the world including; Hollywood, Orlando Florida, Japan, and Singapore

-          Universal have produced films such as; The Fast and the Furious, American Pie, Jaws and Jurassic Park.

-          Universal have several different divisions – Universal Television, home entertainment, Parks & Resorts, Focus features, working title films, Illumination entertainment, Animation studios.

-          The name ‘Universal’ was chosen after the founder saw a delivery truck with the name ‘Universal pipe fittings’ written on the side

American Graffiti - American Graffiti is a 1973 coming of age film co-written/directed by George Lucas, the budget for the film was $775,000 and it made around $140,000,000.
Jaws - Jaws is a 1975 – American horror/thriller film directed by Steven Spielberg, it is based on Peter Benchley’s novel ‘Jaws’. The budget for the film was about $8,000,000 and it made around about $430,000,000 and it took $7,000,000 on its first weekend on screen.
Ted – Ted is a 2012 American comedy film; it was released June 29^th 2012 in United States. Ted cost around $50 million and made $500,000,000 approximately

Working Title

- Working Title is a film production company

- It is based in London

- Founded by Tim Bevan and Sarah Radclyffe in 1983

- Eric Fellner and Tim Bevan are now the co-owners of the company

- Bevan and Fellner launched subsidiary company in 1999 called

  Working Title 2 productions (WT²)

- The company produced a variety of films for PolyGram's London-  

  based production company PolyGram Filmed Entertainment.

- Working Title is located in London, and is known for having a

  limited number of employees

- The company has other offices located in Los Angeles, and   

  Ireland.

- NBCUniversal is Working Title's parent company.

- Working Title films have produced many films including; Senna, 

  Johnny English reborn, Paul and les misérables.

- It produces films and several TV productions

- Closely works with comic actor Rowan Atkinson

- Working Title and NBCUniversal have launched a new division for  

  developing comedy and drama properties for television, in a joint  

  venture

- In 1992, PolyGram became the company’s corporate backer

- The company released a modernised version of the children's    

  novels, The Borrowes in December 2011 and Abi Morgan's

  adaptation of Birdsong in January 2012.

- Contractually, Working Title were allowed to produce any film with

   a budget up to $35 million

Senna - Senna is a British 2010 documentary film that depicts the life and death of Brazilian motor-racing champion, Ayrton Senna. The film won 13 awards including 2 BAFTA film awards.

Green Zone - Green Zone is a 2010 British-French-American war thriller film directed by Paul Greengrass. The films budget was around $100 million and made about $95 million.

Les Misérables - Les Misérables is an upcoming British musical drama film produced by Working Title Films and distributed by Universal Pictures. The film cost around $61 million and will be released on the 25 December 2012 in the US and on 11 January 2013 in the UK.

 

Essay #1

Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices”. To what extent would you agree with this statement, within the media area you have studied?

It is very important to market a product well in any business; this is because it is important for the audience to know about the product. Products are marketed to the audience in order to generate hype and create an enigma that would entice the audience, it is also important to build up the popularity of a product by integrating it into the audiences lifestyle e.g. on billboards and posters. It is important for a company to market their product to the specific market; this is because they are more likely to make more money if the target audience are aware of the product rather than the unintended audience. For example if a product for older ages was advertised on a child’s channel like Disney, it is unlikely that the company would generate as much money as they would have thought. Marketing to the right audience is the key for a company to getting their product out there. The distribution of a product is just as important as the marketing, this is because if the product isn’t distributed sensibly the audience will not be able to purchase meaning that the company will be losing money for not distributing it.

Without a good product a company will not make money, a company need a good product to sell in order to make a lot of money, the better the product the more money is made, this means that a lot of time and effort has to be spent making sure that the product is good and that there is an audience that will pay for it. Creating a product is the hardest bit about making and distributing the product, it takes a lot of talent to come up with a product that will appeal to people and go on to sell. The company has to come up with an idea for a product and then have to go around making the idea ‘come to life’, the company go from nothing to a successful product that is adored by many. This is a very hard and important job to do, and the people who do this are the most well known within the company e.g. Steve Jobs, Apple and James Dyson, Dyson. These people are recognised as the key figures in the company as they are the people who come up with the ideas for products and therefore people see them as the most important people in the company.

I think that it is extremely hard for someone to come up with an idea and then make a product that people are willing to spend their money on, it takes great imagination to do this. Then going about making the product takes great skill to get everything right. The job of the marketing team is just to make the sure that the audience are aware of the product so that they go out and buy it. The team need to make sure that they market it to the right people and in the right platforms, in papers, magazines, television, radio etc. This does take some creativeness so that the audience take notice of the product. I think that both the production of the product and the marketing take great skill and time to make sure that they are both as good as they can be, I believe that successful media products do depend as much upon marketing and distribution as they do upon good production practices, I think this because it is all well and good having a good product but without the marketing of the product the audience will not know about the product. If the audience don’t know about it they won’t go out and purchase the item or watch the film, this means the company won’t gain any money. This is why I agree with the statement as without the marketing team the audience would not be aware of the product and therefore not buy it.

Regional Identity - Doc Martin

One of the first characters that we see in the clip is Doc Martin, in this clip the plumbers are in the foreground and he is in the background and he towers over the over two characters. This shows that he is more important than the other two characters and he has higher authority. In the clip they are positioned like a podium. The young plumber is the lowest down, and then the father is higher up than him, then Doc Martin towers over the both of them again showing that he is more important. We can see from very early on the clip that Doc Martin is of a higher class than the others, we can see this from the way in which he dressed. He is wearing a suit which shows high authority, and a better paid job, it also shows that he is quite powerful. Doc martin speaks in Standard English, again showing that he is of higher class as the other people in the clip don’t speak Standard English. Also both of the plumbers have an accent whereas Doc Martin doesn’t, this shows us that he is of a different regional identity, and this is backed up by the way in which he acts and dresses. For example when he comes into the room he asks the plumbers (the locals) what a word means, this shows that he isn’t used to how they speak. When Doc Martin takes the dog to the police he is very abrupt, he doesn’t want to stay and talk to him he just wants to get rid of the dog. Also he has dismissive body language; he always walks with his hands in his pockets showing that he is quite reserved and doesn’t really want to speak to anyone. Doc Martin is also quite highly strung, we can see this when the women in the street comes up to him and starts to talk to him, he doesn’t want to talk to the women so he carries on walking.

Another character in the clip is the young plumber, we first see him in a low establishing shot doing his job, as his dad sits there and eats his sandwich, this shows that he is a harder working than his dad, or maybe his dad is just training him. He is wearing overalls and he has a pencil behind his ear, this shows that he has a lower paid job as people who have a status normally dress smarter rather than doing labour work. The son also has an accent, this shows that he is from the area, as it matches the locals’ accent, but you can see that Doc Martin is not a local as he doesn’t have an accent. You can hear from the way that they speak that the characters are not equal, this is because Doc martin seems more intelligent as he doesn’t have an accent, but the young plumber does, showing that he is maybe less intelligent. Although the son doesn’t adhere to the regional identity, we see this when he begins to speak about the topic, he is an intelligent character. This doesn’t match the regional stereotype as the rest of them are doing manual labour jobs, showing that they are less intelligent than people that have office jobs. When he begins to talk the son stands up showing that he is higher than his dad, this shows he is more intelligent but it wasn’t expected. When there is a water leak all of the local characters seemed to be quite laid back about it but Doc Martin is the opposite of that as he is worried about it.

The older plumber is introduced to us at the same time as his son, we can see that he isn’t doing much work, just sitting eating a sandwich, showing us that he seems to be a quite laid back character. He thinks that he is a higher status than his son and has more power, this is shown in the way he addressed his son, he refers to him as boy even though he is a young man, and this shows that the dad thinks that he is a much higher status than his son. This is backed up by the camera as in the early shot he is higher up than his son but is lower than Doc Martin, showing that he is in the middle of the two; he would like to think he is anyway. When Doc Martin asks him what the word means he keeps stuttering and takes his time to get the meaning out. This is portrayed in the length of the shot; the shot goes on for around 16 seconds this shows that the dad drones on a lot. The water leak incident is another little clip that shows us that he is a laid back character. He doesn’t get up to help with the leak or even think of a way to stop he, he just carries on eating, this shows that he is very laid back and doesn’t really care about what is happening. At the same time Doc Martin is rushing around trying to stop the leak. We can tell that the dad is a local from his accent the way in which he speaks, he has an accent that matches the rest of the locals, he is also the one that Doc Martin asks about the word that he doesn’t know, and this suggests that he is a local as he knows what it means. Also nobody in the village seems to have a high quality job such as an office job, they all seem to be in manual labour, as he is again suggesting he is local.

Representation of gender in Primeval

Representation of gender in Hustle

We expect males and females to act in a certain way, in this clip we see that they are represented in different ways. Some of the characters are represented in ways in which we thought, for example the con woman in the shop is well presented. But some characters do not match the stereotypes, for example the shop assistant, he doesn’t match the representation of a male but he does match the representation of that kind of shop assistant.

In the clip one of the first characters that we see is the con women, she is well presented, in fact she is immaculate. You can see that the shop which she is in is a high class shop, it looks very neat and tidy and all of the items look quite expensive. You can also see this as the older women asks the shop assistant how much a dress is and he answers with ‘700, and it is at the lower end of our stock’. This shows that it is a very expensive shop, and the con woman fits in well as she is dressed smartly. You can see that she has a lot of money from just looking at her. You can tell this from her appearance. She is also softly spoken, which again shows representation of a women in a shop like that, and she is the opposite of the older women we see in the shop at the beginning of the clip.

The older con artist is another character in the clip that is a representation of a male. The older con artist is again well dressed wears a suit and he is trying to con the less well dressed guy, in the gentleman’s club. The other guy isn’t as smartly dressed and he is just wearing normal clothes, that you would expect a guy to wear. Everyone else in the clip are also wearing smart clothes, showing that the guy getting conned doesn’t look to fit in there. The club is full of masculine colours; it is all greens and browns and reds, and the furniture again seems masculine as it is mostly made out of wood, showing the brown colours. An important thing in the scenes that we se the con man in is that there are no women around; this shows that it is only males allowed in the club.

Another character in the clip is the shop assistant, he is the character in the clip that doesn’t fit the stereotype of a man, but he does fit the representation of that kind of shop assistant. He is again well presented and very neatly dressed. But he skips instead of walks and this gives the impression that he is a quite feminine character, but as he is a shop assistant in an expensive clothes shop, he matches the representation of a shop assistant in that kind of shop.

How is disability represented in A Touch of Frost

In the clip Billy is represented differently than everyone else in the scene; this is because he is disabled. In the scene he is seen as a person who is less capable than the rest of the people in the scene. One thing that they do in the scene and what people do in real life is people look down on disabled people, this is done in the clip by Frost and the other people looking down on him. This is shown by the high angle camera that is used in this scene. The camera looks down onto Billy whereas the camera shot is level when looking at anybody else in the scene. This shows that disabled people have less status than other people; it also shows that people look down on them maybe because they are different to other people. In the clip the kid is all cut and has dirt all over him, this contributes to what the audience think about him. As he is all cut it makes the audience feel sorry for him as it looks like he is hurt, also as he is a disabled person it again adds to what the audience think about him as they are meant to feel sorry for him as he is being questioned by the police but is all dirty and cut.

Billy is also treated like a child. When Frost is speaking to him he speaks really slowly, as he thinks that he cannot understand what he is saying. He also speaks very clearly and tries to use simple vocabulary, again he does this as he think that he cannot understand him, this shows that he is treated like a child. Also when Frost is asking him questions, every time when he answers Frost repeats what he says, to make sure that he is right and it also makes him seem like a child, as what he says he said back to him, like when adults talk to children. He is an adult but is treated like a child; again it makes the audience feel sorry for him as he is being treated differently to everyone else.

He is again treated like a child by his mum, when Frost is about to walk into the room and talk to him, his mum comes in and asks if she can wash him, this shows that he is not capable of washing himself as she says ‘can I wash him’. This again shows that he is being treated like a child, as kids have to be washed by their mums as they are not capable of doing it themselves, and this is what he is like. With his mum doing this it shows that even his family treat him like a child, his mum asks if she can wash him rather than doing it on his own, and his dad speaks to him like a child, by saying things quite slow and clear so that he understands, so there is no surprise that Frost also treats him like a child.

When Frost and the Billy are having a conversation about where he was, the shots were short and quick, the shots jumped from him to Frost and back again really quickly, to show the audience what they are saying and there facial expressions. From these shots you can also see that everyone else in the room is higher up than him, this relates back to what I already said about people look down on disabled people and they also have a lower status than everybody else.

Hustle - Class and Status

Hustle on Prezi

Prometheus Behind The Scenes

Prometheus viral clip #4

Prometheus clip #3

prometheus viral clip #2

Prometheus viral clip #1

Prometheus trailer

How is media convergence important for audiences and institutions?

Media convergence is used by film companies to help to market, distribute and exhibit the film, it also now being used to promote and publicize the film to make the audience aware of it.

The Inbetweeners movie was marketed through various media platforms, one of them being trailers, these were used to generate hype and create an enigma that would entice the target audience. Film posters were also made and put up on billboards and bus stops; this was because they built up the films popularity by integrating them into the audiences’ lifestyles. The movie was also marketed all around the UK using various other media platforms such as at the cinema, in magazines, on television, on the radio etc. This was used in order to promote the film and attract its target audience so that it could be a success in cross media platforms. The DVD and Blu ray copies of the film also included special features, a making of documentary, footage from the films’ London premier, various deleted scenes, cast commentaries and a blooper reel. The blu ray disc also had an extended cut of the film; also ASDA released the DVD with special video diaries from the cast. All of these features on the disc mean that the fans will want to buy them as they are interested in the special features, as they can learn more about the film.

Another way in which fans were able to keep up to date with what was happening in production of the movie, Channel4 created a Facebook and twitter account, so that the fans could keep up to date on news. The account was used so that they could entice the fans by updating them on what was happening and also posting pictures to show the fans what they were doing. This was a good strategy used as the fans checked their accounts regularly and it meant that they wouldn’t forget about the film, as they would keep getting reminders from what they were posting.

The use of the internet and YouTube is another way in which the audience can find out about the film, for example now film trailers and interviews with the cast are all on YouTube. This makes it easily accessible for the audience, so they can see the trailer and decide whether to go and see the film or not. Other people that are interested in the making and cast can have a look at interviews, as they can then see what it was like to be in the movie. So YouTube can play a massive part in the marketing and distribution of the film, as it can advertise it to a wide audience. On YouTube you can find all kinds of trailers, clips and interviews on Attack the Block, Kick Ass and The Inbetweeners movie, all of these can be seen by the audience and therefore act as a marketing method.

A soundtrack was also released for The Inbetweeners movie, this again attracted people, this was because they bought the soundtrack and then thought about the movie and wanted to go and see it. Also if people liked the soundtrack they might have thought that they would like the film, so went to watch it. So the soundtrack is also part of the advertising campaign as it can be used to attract an audience for the film. They also used tie ins to market the film as well, they did a tie in with Golden wonder noodles, to publicise the film further, this was used as more people would see the advertisements around and want to go and see the film. They also released t-shirts that were used in the film, again used for marketing and the distribution of the film.

Synergy was also used by the Inbetweeners movie in the form of a year book, the main cast wrote things in the book as the characters they played; this gave the fans an idea of what life would be like as one of the characters. Again this would add to the publicity of the film, and it also works as a marketing technique.

I think that media convergence is really important for film companies, as I have shown above without it; it would be hard for them to get the film out there and attract the audience to come and watch the film. Now with media convergence the audience can find out about the film easier than ever before as it is so easy to find out information and the films marketing strategies mean that it is almost impossible to miss. So I think that media convergence is benefiting as it is easier for audiences to find out about the film.



Class and Status

Class is a status hierarchy in which individuals and groups of people are classified on the basis of esteem and prestige acquired mainly through economic success and accumulation of wealth. Social class may also refer to any particular level in such a hierarchy. There are three common classes – upper class, middle class and lower class.

From the clip I can see that the family are a middle or working class family, I can see this from the very start as the husband and wife are arguing and the husband is using bad language, this shows that he might not be upper class as they are seen to speak proper English and maybe have a posh accent. The husband of the family is shouting about money and that it is the children’s fault that they haven’t got a lot of it, which again shows their class and status as they don’t seem to have a lot of money. Another way you can see that they don’t seem to have a lot of money is that the  house seems relatively small and also the chairs in which the children are sitting on are quite old, showing that they cannot afford new ones. Also the colour scheme of the house is quite plain and boring, there is a lot of green and browns used showing a quite cheap and boring colour scheme.

The husband in the family is working class, and from the clip you can see that he works hard for his money and is angry at the children as he thinks it is their fault that they don’t have much money. You can also see that he doesn’t where smart clothes, ‘work clothes’. He also doesn’t socialise much with his family, you can see that he is never in the same room as his daughter, showing that he doesn’t have a good relationship with her.

The lover is the opposite of the husband, he wears smart clothes and he also has a family car. In the morning he is the only person on the street that looks like he is rushing around, while everyone else seems quite calm. This is because he has a better paid job as it looks like he works in an office of some kind. While everyone else seems to be working class, and have lower paid jobs.

The wife in the clip seems to be the one in the family that does everything; she is the one that tells the kids what to do, as the husband doesn’t seem to be that bothered with the children, especially the daughter.

How is Tony represented

The establishing shot of the clip is a close up of Tony, it then zooms out slowly. We then see that he is lying in bed, his quilt cover is of a man and a women’s body, Tony is lying right in the middle of the images, this suggests that he is a bit unsure of his sexuality as he is in the middle of the two bodies. At this time Tony is lying in bed awake, and there are church bells in the background. His alarm then rings, as he is already awake it would seem that he is eager to wake up, which teenagers normally like to stay in bed. There is then some non-diegetic sound of music going on when he gets out of bed, he starts to do some exercise, such as press ups, weights etc. This is shown using jump shots, this is used to cut out all of the boring bits, as the audience wouldn’t want to see him doing this for 5 minutes, so jump shots are used to show the audience what he is doing, but it is shown quickly. Tony’s alarm then goes on his watch; he then opens the curtains and looks across the road to a woman in her window getting dressed. An over the shoulder view is used to show the audience what Tony is looking at. A wide angle shot is then used to show Tony in his window, he has the curtains fully open and he is staring at the women in his boxers, this shows that Tony is confident with his body and he doesn’t care if people see him.
We then see Effy, Tony’s sister, walking down the street, wearing clothes that expose her skin. Effy gets Tony’s attention and a high angle shot is used to look down onto Effy, this shows that she is younger and more vulnerable than Tony. There is then diegetic sound as Tony puts on his speakers, and you can start to hear a voice shouting in the background. The camera then keeps focusing on the door as you can tell that someone is going to walk through the door, Effy then sneaks into the house and into his bedroom. Her room is the opposite of Tony’s. Tony’s room is bright, even with the curtains drawn; it is also quite plain with only a few posters on the wall, whereas Effy’s room has more colour and life to it. Tony’s room is also very neat, there is nothing on the floor or in the wrong place, and his draw is also very neat, with all of his clothes set out neatly, whereas Effy’s room is messy, with clothes all over her bed and her quilt scrunched up on her bed. We can also see that Tony has a routine in the morning; we can see this as when his dad is shouting at him he says that this happens every morning. You can also see that when he gets out of his bed, he does his weights and other things and has his alarm set for when the women is getting ready, all of this shows that he his very organised. Also Tony likes to annoy his dad, we can see this as he laughs when his dad comes in his room and tells him to turn his music off. And also when he locks the bathroom door and jumps out of the window, you can see that he enjoys annoying his dad as he has a smile on his face when his dad realises what he has done.

Sound

Sound Motif - A sound effect or combination of sound effects that are associated with a particular character, setting, situation or idea throught the film. The use of a motif can help shape a story that requires many characters and locations.
http://www.youtube.com/watch?v=Zn94j5F5YLc&feature=related
This sound motif is used whenever darth vadar appears in a scene in star wars.

Parallel Sound - This is where the sound matches the actions that are on screen.
http://www.youtube.com/watch?v=IHhLfIavW_8
Up until 03:42 the sound that is in the secen matches the actions that are on screen.

Contrapuntal Sound -This is where the sound doesn't match the action that is in the scene, opposite of what is on screen.
http://www.youtube.com/watch?v=TYNgJ85mp_g
From 04:35 to 05:15 the music that is in the background doesn't match the action that James Bond is doing as it is a fast paced scene with a lot of action and fighting but the music is slow and quiet.

Direct Address - Direct address is when a character on screen directly adresses the audience for example a narrater in a film talks to the audience.
http://www.youtube.com/watch?v=949_aHibqSY
In the trailer you see that the main character Alfie addresses the audience a number of times.

5X5

Movies
Ted
The Inbetweeners Movie
Avatar
Goal!
Quantum of solace

Tv programs
Hollyoaks
Match of the day
Hollyoaks Later
Celebrity juice
Mark Wrights Hollywood nights

Football programs
Match of the day
Soccer am
The football league show
Ford super sunday
Good Morning sports fans

Magazines/Newspapers
Match magazine
Fourfourtwo
The Sun
The leicester Mercury
Match of the day

Artsists
Rihanna
Ne-Yo
Rizzle Kicks
Will.I.Am
Rita Ora

The business - understanding film making

Scene 1

The idea – All films start with a moment of inspiration, something that people think will make a good film. Inspiration can come from anywhere such as a coffee shop or a football game, it is all around us.
Many films are based on real life events; these can be from newspapers, magazines or even past experiences.
Remakes of existing films are becoming increasingly popular; these films are may be more secure as there is already an audience for the film.
Adaptations of books are another piece of inspiration for film makers such as Harry Potter.
Original ideas are the most valuable ideas from film makers, these films come from a moment of inspiration that can come from anywhere. The best ideas can be worth millions.
Producer – a producer will have an eye for a good idea, they see many films so they know what the audience wants.
Director – A director can visualise a script and make it into reality, they know how to put a story onto the screen.
Writer – the writer defines and clarifies the idea, they turn it into something tangible.
Treatment – the writer will write a one page description of the story and main characters.
Pitch – The producer needs to use all the information to sell the idea to financiers to commission a script

Scene 2

Pitching the project – the producer uses her powers of persuasion, the treatment and the pitch.
Production Companies – The producer goes round approaching film companies for development money, but the companies have projects of their own.
Sales, Distribution, Broadcast – The producer can then offer future sales and broadcast rights to the film in return for money to develop the script.
Public Investment – The producer can also apply to a public funding body for a development grant.
Private Finance – The producer can also pitch their ideas to a private investor in the hope that they will support the project.

Scene 3

Synopsis – The writer produces the synopsis and he and the producer discuss the key scenes and events that happen in the film.
Step outline – The writer creates a step outline to plan their script.
Drafts – The draft is written up by the writer, the draft can sometimes be the hardest part of screenwriting. It includes the dialogue and also the events that will be seen on the screen.
Revisions – The draft is then sent to the financiers, and all of them will have their own ideas for the film.
Final draft – When everybody involved is happy with the script it is locked off and becomes the final draft. At this point the writers will get paid.
Sales Treatment – The final stage of the script development is the sales treatment. A sales treatment is a synopsis designed to sell the film to potential financiers. It is produced by the producer and often with the help of the director and writer.

Scene 4

What is packaging - The producer and director must package the script into a full commercialproposition, ready for financing.
The cast – To make the project more commercial a good idea is to bring in some big named stars, this will increase the funding into the film.
The heads of departments – Heads of departments carry considerable clout with knowledgeable financiers.
Budget and production schedule – Before the producer can pitch the funding she will need to know how much time and money the film will take to make.
Finance plan and recoupment schedule – Potential investors will want to know how the producer plans to raise the money, and how she plans to pay them back.
The complete package – Once the producer has packaged the film into a viable commercial proposition they must see what people think of it.

Scene 5

The market – The producer must now travel and compete against other producers to try and get an investment for the film, the director might be able to help out, especially if he is well known in the industry.
Investment for the film can come from private individuals, production companies and public bodies, the contracts for are drawn up by the producer’s lawyer.
Pre-sales – The producer can also raise money for the film from pre-sales, this is selling the rights to the film before it has even been made. The producer sells the rights to the sales companies, broadcasters and distributers.
Banks and Gap funding – The departments at banks that specialise in film finance will invest in commercial projects and will also offer loans.
Completion Bonds – Most financiers make sure that there is a completion bond in place before they will invest; this is insurance for the production.
Green light – Once all of the funding and insurance is in place the film can get the green light. Every film is developed, packaged and financed differently there is no set way to go about it.

Scene 6

The kick off meeting – Once all the heads of department are hired, the shooting script is circulated and pre-production begins
Casting – The casting director along with the director and producer begin to start identifying and casting the actors.
Storyboarding – Storyboards are the blue prints for the film, this is where every shot for the film is planned in advance by the director and the director of photography.
Production design – The production designer plans how everything will look, they then have to hire people to build each part.
Special effects planning – Effects shots are planned in much more detail than normal shots, and they can take months to design and build.
The production unit – The line producer and the production manager make up the key logistics triangle of the production for the first ad.

Scene 7

1^st day of principal photography – This is a key moment when shooting begins and funding is released.
Camera – The camera department need to capture all of the footage that the director and editor need.
Lighting and sound – Once all of the light and sound and hair and make-up are complete shooting can finally begin.
Acting – The actors have a lot of responsibility to make the film successful, the actors must create an emotional world and draw the audience in.
Special physical effects – Every special effect is carefully constructed and must be filmed with minimum risk to cast and crew, this is why stunt men are bought in, they are paid to take risks.
Chain of command – Film productions are run with precision, if they fall behind schedule, the financiers and insurers may step in and do something about it.

Scene 8

Rough cut – As the footage captured by the cameras comes in, the editor must assemble it into scenes and creates a narrative sequence for the film.
Post production sound – Once the picture is locked, the sound department works on the audio track laying, creating and editing every sound.
Digital effects and titles – Digital effects are added by a special effects compositors, and titles and credits are then added in a compositing suite.
Grade and colour – The final stage of the picture edit is to adjust colour and establish the fine aesthetic of the film.
Final mix – The rough sound mix is dubbed in a dubbing theatre where the sound mixer sets the final levels. Sound is vital to the overall quality of the finished film.
Final cut – After the final cut the film reaches full lock, it is now finished and is ready for duplication.

Scene 9

Selling the product – To get the film to the public is complex and time consuming. So to help the producer sell the film to distributers, they try to secure the help of a sales agent, who are specialised in selling films.
The trailer – To help sell the film, a trailer is made to show film buyers the most marketable aspects of the film. The trailer must sell the key elements to its audiences without giving too much away.
Sales toolkit – The producer and the sales agent collect everything they need to sell the film to distributers. The sales pack will have trailers, information about cast and crew, a synopsis and key information about the likely target audiences.
Taking the film to market – The producer must go to extreme lengths to attract attention to their product as the marketplace is crowded with competitors.
Screenings – A high profile screening at one of the top film festivals can be great for generating heat around the film by getting stars and other people in the industry to watch the screenings it makes it become a hot topic.
Deals – The producer now has a hot product and can negotiate good deals with distributers around the world.

Scene 10

The marketing team – The distribution company has a team of marketing specialised who will market the film to the public. They must use marketing methods and the unique selling point that will make their film stand out from the crowd.
The audience – The marketing team runs test screenings to see how the film is received, and try to create heat around the film so that it can be spread through word of mouth.
Advertising – The potential audience for the film is targeted with posters on bus stops and busses, cinema trailers, TV spots and other marketing material.
Press and media coverage – Television, magazines, radio and newspapers can all help create positive word of mouth about a film.
The internet and new marketing models – With the birth of digital media and the internet film distributers have been presented many new opportunities to market their product in more targeted and cost-efficient ways.
Selling the film – The distributer must negotiate a deal with the cinemas to screen it.

Scene 11

The premier – A high profile, star-studded premier is used to launch the film to the public with an explosion of media coverage.
UK Cinemas – The UK has more than 3,500 cinema screens and although the British public tend not to visit the cinema as much as the Americans, cinemas still remain the most important market for any film.
Prints and logistics – Distributers provide supply the exhibitors with prints of the film, the more screens the film is shown in the more prints are needed.
Box office performance – Data about film attendance is collected continuously, from this cinemas can see which films to play and which ones to put off. If a film is under achieving the cinema will not waste its time with it, some films do fail at the cinema but can create a profit when bought out on DVD.
Revenues – The exhibitors take a share of the box office receipts, after which the distributors recoup their marketing costs.
Recoupment – Once the distributors have been paid, the financiers can recover their investments, as laid out in the recoupment schedule.

Scene 12

Hospitality – In-flight entertainment and hotel and pay-per-view channels are the first way in which films are sold after their cinema release, these methods can bring in millions in additional revenue.
DVD - In the UK the audiences spend more on DVDs than going to view the film in the cinema, so the success on DVD is massive as it can compensate for a failure at the cinema.
Broadcast – Television is the last source of revenue for the film, rights are sold separately for pay-tv showings and terrestrial broadcast. The film is put onto TV once all of the other windows have been exhausted.
The game of the film – Rights for computer games and other product licenses can be good sources of additional revenue. With the growing popularity of computer games, some games can rival the film industry, so bringing out a computer game can bring in additional revenue.
Profit – Once the exhibitor, distributer and the investors have been paid, it is then that the producer gets money for the film, if the deals struck at the financial stage were not favourable, the producer might not get much money.
The end – The final income of the film is never known, distribution still continues and the film maybe re-released in the future.