Monday, 24 September 2012

The business - understanding film making

Scene 1
The idea – All films start with a moment of inspiration, something that people think will make a good film. Inspiration can come from anywhere such as a coffee shop or a football game, it is all around us.
Many films are based on real life events; these can be from newspapers, magazines or even past experiences.
Remakes of existing films are becoming increasingly popular; these films are may be more secure as there is already an audience for the film.
Adaptations of books are another piece of inspiration for film makers such as Harry Potter.
Original ideas are the most valuable ideas from film makers, these films come from a moment of inspiration that can come from anywhere. The best ideas can be worth millions.
Producer – a producer will have an eye for a good idea, they see many films so they know what the audience wants.
Director – A director can visualise a script and make it into reality, they know how to put a story onto the screen.
Writer – the writer defines and clarifies the idea, they turn it into something tangible.
Treatment – the writer will write a one page description of the story and main characters.
Pitch – The producer needs to use all the information to sell the idea to financiers to commission a script
Scene 2
Pitching the project – the producer uses her powers of persuasion, the treatment and the pitch.
Production Companies – The producer goes round approaching film companies for development money, but the companies have projects of their own.
Sales, Distribution, Broadcast – The producer can then offer future sales and broadcast rights to the film in return for money to develop the script.
Public Investment – The producer can also apply to a public funding body for a development grant.
Private Finance – The producer can also pitch their ideas to a private investor in the hope that they will support the project.
Scene 3
Synopsis – The writer produces the synopsis and he and the producer discuss the key scenes and events that happen in the film.
Step outline – The writer creates a step outline to plan their script.
Drafts – The draft is written up by the writer, the draft can sometimes be the hardest part of screenwriting. It includes the dialogue and also the events that will be seen on the screen.
Revisions – The draft is then sent to the financiers, and all of them will have their own ideas for the film.
Final draft – When everybody involved is happy with the script it is locked off and becomes the final draft. At this point the writers will get paid.
Sales Treatment – The final stage of the script development is the sales treatment. A sales treatment is a synopsis designed to sell the film to potential financiers. It is produced by the producer and often with the help of the director and writer.
Scene 4
What is packaging - The producer and director must package the script into a full commercialproposition, ready for financing.
The cast – To make the project more commercial a good idea is to bring in some big named stars, this will increase the funding into the film.
The heads of departments – Heads of departments carry considerable clout with knowledgeable financiers.
Budget and production schedule – Before the producer can pitch the funding she will need to know how much time and money the film will take to make.
Finance plan and recoupment schedule – Potential investors will want to know how the producer plans to raise the money, and how she plans to pay them back.
The complete package – Once the producer has packaged the film into a viable commercial proposition they must see what people think of it.
Scene 5
The market – The producer must now travel and compete against other producers to try and get an investment for the film, the director might be able to help out, especially if he is well known in the industry.
Investment for the film can come from private individuals, production companies and public bodies, the contracts for are drawn up by the producer’s lawyer.
Pre-sales – The producer can also raise money for the film from pre-sales, this is selling the rights to the film before it has even been made. The producer sells the rights to the sales companies, broadcasters and distributers.
Banks and Gap funding – The departments at banks that specialise in film finance will invest in commercial projects and will also offer loans.
Completion Bonds – Most financiers make sure that there is a completion bond in place before they will invest; this is insurance for the production.
Green light – Once all of the funding and insurance is in place the film can get the green light. Every film is developed, packaged and financed differently there is no set way to go about it.
Scene 6
The kick off meeting – Once all the heads of department are hired, the shooting script is circulated and pre-production begins
Casting – The casting director along with the director and producer begin to start identifying and casting the actors.
Storyboarding – Storyboards are the blue prints for the film, this is where every shot for the film is planned in advance by the director and the director of photography.
Production design – The production designer plans how everything will look, they then have to hire people to build each part.
Special effects planning – Effects shots are planned in much more detail than normal shots, and they can take months to design and build.
The production unit – The line producer and the production manager make up the key logistics triangle of the production for the first ad.
Scene 7
1st day of principal photography – This is a key moment when shooting begins and funding is released.
Camera – The camera department need to capture all of the footage that the director and editor need.
Lighting and sound – Once all of the light and sound and hair and make-up are complete shooting can finally begin.
Acting – The actors have a lot of responsibility to make the film successful, the actors must create an emotional world and draw the audience in.
Special physical effects – Every special effect is carefully constructed and must be filmed with minimum risk to cast and crew, this is why stunt men are bought in, they are paid to take risks.
Chain of command – Film productions are run with precision, if they fall behind schedule, the financiers and insurers may step in and do something about it.
Scene 8
Rough cut – As the footage captured by the cameras comes in, the editor must assemble it into scenes and creates a narrative sequence for the film.
Post production sound – Once the picture is locked, the sound department works on the audio track laying, creating and editing every sound.
Digital effects and titles – Digital effects are added by a special effects compositors, and titles and credits are then added in a compositing suite.
Grade and colour – The final stage of the picture edit is to adjust colour and establish the fine aesthetic of the film.
Final mix – The rough sound mix is dubbed in a dubbing theatre where the sound mixer sets the final levels. Sound is vital to the overall quality of the finished film.
Final cut – After the final cut the film reaches full lock, it is now finished and is ready for duplication.
Scene 9
Selling the product – To get the film to the public is complex and time consuming. So to help the producer sell the film to distributers, they try to secure the help of a sales agent, who are specialised in selling films.
The trailer – To help sell the film, a trailer is made to show film buyers the most marketable aspects of the film. The trailer must sell the key elements to its audiences without giving too much away.
Sales toolkit – The producer and the sales agent collect everything they need to sell the film to distributers. The sales pack will have trailers, information about cast and crew, a synopsis and key information about the likely target audiences.
Taking the film to market – The producer must go to extreme lengths to attract attention to their product as the marketplace is crowded with competitors.
Screenings – A high profile screening at one of the top film festivals can be great for generating heat around the film by getting stars and other people in the industry to watch the screenings it makes it become a hot topic.
Deals – The producer now has a hot product and can negotiate good deals with distributers around the world.
Scene 10
The marketing team – The distribution company has a team of marketing specialised who will market the film to the public. They must use marketing methods and the unique selling point that will make their film stand out from the crowd.
The audience – The marketing team runs test screenings to see how the film is received, and try to create heat around the film so that it can be spread through word of mouth.
Advertising – The potential audience for the film is targeted with posters on bus stops and busses, cinema trailers, TV spots and other marketing material.
Press and media coverage – Television, magazines, radio and newspapers can all help create positive word of mouth about a film.
The internet and new marketing models – With the birth of digital media and the internet film distributers have been presented many new opportunities to market their product in more targeted and cost-efficient ways.
Selling the film – The distributer must negotiate a deal with the cinemas to screen it.
Scene 11
The premier – A high profile, star-studded premier is used to launch the film to the public with an explosion of media coverage.
UK Cinemas – The UK has more than 3,500 cinema screens and although the British public tend not to visit the cinema as much as the Americans, cinemas still remain the most important market for any film.
Prints and logistics – Distributers provide supply the exhibitors with prints of the film, the more screens the film is shown in the more prints are needed.
Box office performance – Data about film attendance is collected continuously, from this cinemas can see which films to play and which ones to put off. If a film is under achieving the cinema will not waste its time with it, some films do fail at the cinema but can create a profit when bought out on DVD.
Revenues – The exhibitors take a share of the box office receipts, after which the distributors recoup their marketing costs.
Recoupment – Once the distributors have been paid, the financiers can recover their investments, as laid out in the recoupment schedule.

Scene 12
Hospitality – In-flight entertainment and hotel and pay-per-view channels are the first way in which films are sold after their cinema release, these methods can bring in millions in additional revenue.
DVD - In the UK the audiences spend more on DVDs than going to view the film in the cinema, so the success on DVD is massive as it can compensate for a failure at the cinema.
Broadcast – Television is the last source of revenue for the film, rights are sold separately for pay-tv showings and terrestrial broadcast. The film is put onto TV once all of the other windows have been exhausted.
The game of the film – Rights for computer games and other product licenses can be good sources of additional revenue. With the growing popularity of computer games, some games can rival the film industry, so bringing out a computer game can bring in additional revenue.
Profit – Once the exhibitor, distributer and the investors have been paid, it is then that the producer gets money for the film, if the deals struck at the financial stage were not favourable, the producer might not get much money.
The end – The final income of the film is never known, distribution still continues and the film maybe re-released in the future.







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