Essay #1

Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices”. To what extent would you agree with this statement, within the media area you have studied?

It is very important to market a product well in any business; this is because it is important for the audience to know about the product. Products are marketed to the audience in order to generate hype and create an enigma that would entice the audience, it is also important to build up the popularity of a product by integrating it into the audiences lifestyle e.g. on billboards and posters. It is important for a company to market their product to the specific market; this is because they are more likely to make more money if the target audience are aware of the product rather than the unintended audience. For example if a product for older ages was advertised on a child’s channel like Disney, it is unlikely that the company would generate as much money as they would have thought. Marketing to the right audience is the key for a company to getting their product out there. The distribution of a product is just as important as the marketing, this is because if the product isn’t distributed sensibly the audience will not be able to purchase meaning that the company will be losing money for not distributing it.

Without a good product a company will not make money, a company need a good product to sell in order to make a lot of money, the better the product the more money is made, this means that a lot of time and effort has to be spent making sure that the product is good and that there is an audience that will pay for it. Creating a product is the hardest bit about making and distributing the product, it takes a lot of talent to come up with a product that will appeal to people and go on to sell. The company has to come up with an idea for a product and then have to go around making the idea ‘come to life’, the company go from nothing to a successful product that is adored by many. This is a very hard and important job to do, and the people who do this are the most well known within the company e.g. Steve Jobs, Apple and James Dyson, Dyson. These people are recognised as the key figures in the company as they are the people who come up with the ideas for products and therefore people see them as the most important people in the company.

I think that it is extremely hard for someone to come up with an idea and then make a product that people are willing to spend their money on, it takes great imagination to do this. Then going about making the product takes great skill to get everything right. The job of the marketing team is just to make the sure that the audience are aware of the product so that they go out and buy it. The team need to make sure that they market it to the right people and in the right platforms, in papers, magazines, television, radio etc. This does take some creativeness so that the audience take notice of the product. I think that both the production of the product and the marketing take great skill and time to make sure that they are both as good as they can be, I believe that successful media products do depend as much upon marketing and distribution as they do upon good production practices, I think this because it is all well and good having a good product but without the marketing of the product the audience will not know about the product. If the audience don’t know about it they won’t go out and purchase the item or watch the film, this means the company won’t gain any money. This is why I agree with the statement as without the marketing team the audience would not be aware of the product and therefore not buy it.